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Faster process coordination with smooth UK shipping.

Discover how WOW Tech reduces their manual logistics coordination on a daily basis while improving delivery speed to UK customers 3 times faster.


Situation explained.

Rapid demand growth and Brexit led to the natural consequence for WOW Tech to optimize its logistics operations for the UK market. In fact, after Brexit UK order deliveries took up to 10-20 days impacting the customer experience drastically. At the same time, manual 3PL coordination and data transparency became a bottleneck for keeping operations lean and avoiding indirect OpEx to rise in the long-run. WOW Tech needed a better solution in the UK to keep its success momentum.


The solution.

  • Long delivery times of 10-20 days and costs of €16-18 for single parcel shipments from DE to the UK
  • Same- & next-day shipping for €3-4 with a fully integrated UK fulfillment center
  • Lack of reliable data for inbound goods, orders and stock flows leading to data reconciliation on a daily basis
  • Real-time visibility for all inbound and outbound logistics activities including order and parcel shipment status
  • Intensive manual overhead to coordinate processes between shop systems and UK customer deliveries
  • Pro-active alert-system to track order fulfillment performances and return processes from the UK
  • High customs clearance efforts for importing goods to the UK especially for order baskets above 135 GBP
  • Fast custom clearance processes, Delivery duty paid (DDP) and other convenient importing services

| We were impressed with everstox’s ability to provide real-time visibility and automation to our logistics processes, leading to faster delivery times and reduced overhead costs. |

Spokesperson, Title at WOW-Tech / Lovehoney Group

Satisfaction score: WOW Tech’s satisfaction about our solution is based on the CSAT score of 8.9 / 10 from the everstox customer survey conducted in March 2023.

About WOW Tech

Founded in 2017 in Berlin, Wow Tech is one of the leading providers of premium products in the field of sexual wellness. Since 2021, WOW Tech joined the Lovehoney Group to become the world’s leading sexual wellness brand with Johannes Plettenberg as CEO and a combined team of over 650 professionals across four continents.

Company size
95+ employees
Sexual Wellness
Product portfolio
537 SKUs

United Kingdom
everstox category
Customer since

WOW Tech’s success story in detail.

As WOW Tech gained much sales momentum for the UK market it was time to solve ongoing issues regarding long delivery times, high cross-border costs, and lack of data transparency. All of this caused major operational inefficiencies and impacted customer experience.

The challenge.

Before working with everstox, WOW experienced long delivery times and high cross-border costs for shipping D2C and B2B orders from Germany to the UK. Working with a distribution setup that lacks data transparency due to fragmented shop- and warehouse-system integration with never-ending manual process coordination made it challenging to keep operations lean and agile over time. Having real-time visibility into inventory, orders and shipping activities was required to make smarter decisions on a constant basis. The post-Brexit landscape also led to increased customs clearance efforts and cross-border complexities, especially for importing parcels to the UK with an item value above 135 GBP. All of which hindered WOW Tech’s ability to optimize their operations in the UK market.

The solution.

Everstox provides WOW Tech with a local fulfillment and shipping setup that tackles all of their logistics bottlenecks associated with the distribution of their products. Instead of shipping single parcels from Germany with long lead times and high cross-border shipping costs, WOW Tech now has a local fulfillment hub to which more cost-efficient bulk shipments can be sent in order to store products closer to UK customers. The everstox platform empowers WOW Tech to gain a unified view of all inbound and outbound logistics activities, providing real-time transparency into inventory levels, order fulfillment and performance metrics – alerting Operations Managers before things break. What’s more, in order to satisfy customer requests, Customer Service teams are empowered to quickly chase order and parcel shipping status – reducing response times and decreasing overheads. Ultimately, WOW Tech enjoys a local distribution setup to deliver orders same- and next day with fast custom clearance processes and convenient importing services, such as Delivery Duty Paid (DDP).

The benefits.

Empowered by one cloud-based platform, WOW Tech’s team breaks away from working in data silos enabling smarter and faster decision-making on a daily basis. The smooth operations processes and real-time visibility drives WOW Tech’s team to identify bottlenecks within clicks and save coordination times during daily operations. WOW Tech is also able to reduce direct transport costs and navigate the complexities of post-Brexit regulations via the everstox eco-system, improving the delivery speed by 300%. Workflow transparency and efficient product distribution are the achievements that drive WOW Tech’s success in the UK market.

Deliver ever faster
and smarter, at scale.

Our success stories.

From optimizing operational logistics costs to saving time for process management on a daily basis, read our latest customer success stories to learn more.