Last updated:

1/30/2026

Backorder

Backorder

What is a backorder?

A backorder occurs when a product is temporarily out of stock but can still be ordered by the customer. The item will be delivered once it is back in stock.

Backorders in eCommerce

In eCommerce, backorders allow businesses to maintain sales momentum despite temporary stockouts. However, poor communication and delays can damage customer satisfaction. With everstox, brands manage backorders efficiently via real-time inventory insights, automatic order updates, and restock-triggered fulfillment – all from one central platform.

Example of a backorder

A customer orders a high-demand item that’s currently out of stock. The order is placed as a backorder and fulfilled automatically once the warehouse is replenished – with updates sent via the shop system.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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