Anna Kraus
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
Customs documents: how to avoid delays and in international trade
Your goods are packed, the carrier is booked, and the customer abroad is waiting for delivery – and suddenly everything comes to a halt. The reason: the shipment gets stuck in customs clearance. For eCommerce merchants and fulfillment providers, this is a worst-case scenario. It means delivery delays, unexpected storage fees, penalties, and frustrated customers.
The good news: many of these risks can be avoided with clear processes and complete customs documents – especially when all required documents are fully prepared and accurate.
This guide gives you a practical overview of which documents matter for export, how to avoid errors on the commercial invoice, and how automated customs declarations make your international growth scalable – from understanding liabilities to digital process optimization. Clean customs documentation is crucial in every section of the workflow, across any operational area.
Mastering seasonal peaks: how multi-warehousing helps prevent bottlenecks
Your marketing campaigns for Black Friday or the holiday season are running at full speed, the servers handle the traffic, orders skyrocket – and then everything stops. Not in your shop, but in the warehouse. When parcels remain stuck, throughput times explode and customers wait for their orders, the “logistics blackout” becomes reality.
A single warehouse location quickly turns into a “single point of failure” during peak season fulfillment. The solution for growing eCommerce and online retailers isn’t a bigger central warehouse, but flexibility: a strategy built on multi-warehousing.
This article shows you why decentralized warehousing has become essential in modern eCommerce. We break down the hidden risks of centralization, highlight the strategic advantages of a multi-warehousing setup and offer a clear guide on how to elevate your inventory management through automation and the right partner network.
Internationalization in eCommerce – the ultimate guide
We’ll show you which challenges in eCommerce internationalization really matter, which solutions work, and how you can minimize logistical risks and boost your competitiveness with a local presence.
Waybill
A waybill is a shipping document issued by a carrier that includes key details about a shipment – such as sender and recipient information, tracking number, contents, weight, and delivery instructions.
Warehousing
Warehousing refers to the storage of goods in a dedicated facility before they are sold, distributed, or further processed. It includes inventory management, organization, security, and handling of goods.
Warehouse planning
Warehouse planning refers to the strategic and operational design of a warehouse’s structure, layout, processes, and resource allocation to ensure optimal inventory storage, order processing, and space utilization.