2/4/2026
Distribution channel
What is a distribution channel?
A distribution channel is the path through which a product travels from manufacturer or supplier to the end customer. It can include intermediaries like wholesalers, retailers, marketplaces, or direct-to-consumer models.
Distribution channels in eCommerce
In eCommerce, the choice of distribution channel affects delivery speed, customer experience, and scalability. Brands may sell via their own shop, third-party marketplaces (like Amazon), or retail partners. With everstox, all distribution channels are connected to one fulfillment platform – enabling real-time order routing, multi-warehouse inventory sync, and seamless carrier integration for all sales channels.
Example of a distribution channels
A food brand sells on its Shopify store and via a supermarket chain. All orders – B2C and B2B – are managed centrally through the everstox platform and fulfilled via the nearest warehouse.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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