2/4/2026
Fulfillment automation
What is fulfillment automation?
Fulfillment automation refers to the use of digital systems, software, and machinery to execute and manage order fulfillment tasks – such as order routing, picking, packing, shipping, and inventory updates – with minimal manual intervention.
Fulfillment automation in eCommerce
In eCommerce, automation is key to scaling logistics operations, minimizing errors, and reducing operational costs. With everstox, brands benefit from automated order routing to the best warehouse, smart carrier selection, real-time tracking synchronization, and inventory updates across systems – all within one centralized Logistics-as-a-Service platform.
Example for fulfillment automation
A lifestyle brand processes hundreds of orders daily via everstox. Once a customer places an order, it is automatically routed to the ideal fulfillment center, picked, packed, labeled, and handed off to the carrier – with real-time updates synced to shop and ERP sytems.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
