Last updated:

1/30/2026

Labelling

Labelling

What is labelling?

Labelling refers to the process of marking products or parcels with information such as SKU, batch number, destination, handling instructions, or branding elements to ensure correct identification and routing.

Labelling in eCommerce

In eCommerce, accurate labelling is critical for efficient warehouse operations, error-free shipping, and a consistent customer experience. Labels can include shipping data, product details, barcodes, and branding – and must comply with carrier and regulatory requirements. With everstox, labelling is handled automatically or as a value-added service at the fulfillment center – ensuring all orders leave the warehouse correctly tagged and ready for delivery.

Example of labelling

A cosmetics brand uses everstox to apply compliant shipping and product labels in multiple countries. Each SKU receives a barcode and a country-specific label format – fully automated across all connected warehouses.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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