1/30/2026
Material flow
What is material flow?
Material flow refers to the movement of goods, components, or raw materials within a supply chain – from the point of origin through warehousing and production to final delivery.
Material flow in eCommerce
In eCommerce logistics, optimized material flow ensures that products move efficiently between suppliers, warehouses, and customers. Disruptions or bottlenecks in this flow can lead to delays, stockouts, or increased costs. With everstox, businesses benefit from real-time visibility across the entire material flow – from inbound shipments and stock transfers to pick & pack and outbound delivery – all managed via one centralized platform.
Example for a material flow
A personal care brand sells across Europe and uses multiple warehouses through everstox. When stock arrives at a fulfillment center, it’s scanned, shelved, and prepared for pick & pack. Each movement – inbound, transfer, and outbound – is tracked digitally in real time.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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