1/30/2026
Packaging design
What is packaging design?
Packaging design refers to the creative and functional process of developing a product’s outer packaging – including structure, materials, visuals, and branding elements – to protect the product and enhance the customer experience.
Packaging design in eCommerce
In eCommerce, packaging design is more than just protection – it’s part of the brand experience. A well-designed package can improve unboxing, increase brand recognition, and boost customer loyalty. With everstox, brands can implement their unique packaging designs directly within the fulfillment process – from custom boxes to branded inserts.
Example of packaging design
A premium D2C brand ships its products in matte black boxes with embossed logos, eco-friendly padding, and an inner card with a discount code – all packed efficiently via everstox fulfillment.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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