1/30/2026
Packaging management
What is packaging management?
Packaging management refers to the planning, coordination, and execution of how products are packaged for storage, shipping, and delivery – including the selection of materials, packaging types, and labelling.
Packaging management in eCommerce
In eCommerce fulfillment, packaging management plays a key role in ensuring product safety, optimizing shipping costs, and creating a consistent brand experience. It includes tasks like box selection, custom branding, material use, automation, and sustainability tracking. With everstox, brands benefit from centralized packaging workflows across fulfillment centers – supported by value-added services such as labelling, custom packaging, and repacking.
Example for packaging management
An electronics brand defines specific packaging instructions for different product types. The everstox platform standardizes this across all warehouses, ensuring consistent packaging and correct labelling with minimal manual effort.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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