Last updated:

1/30/2026

Shopping basket

Shopping basket

What is a shopping basket?

A shopping basket (also known as a shopping cart) is a digital feature in online stores where users temporarily store selected products before proceeding to checkout and placing an order.

Shopping baskets in eCommerce

In eCommerce, the shopping basket plays a critical role in the user journey. It helps buyers manage their selections, compare items, and review quantities and prices before completing the purchase. A smooth basket experience reduces cart abandonment. While not directly part of fulfillment, a fast and automated transition from basket to warehouse via platforms like everstox ensures a seamless end-to-end customer experience.

Example of a shopping basket

A customer adds three items to the basket. Once they confirm the order and pay, the order data is automatically transferred to everstox for fulfillment and shipping.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

Learn more