Last updated:

1/30/2026

Customer communication

Customer communication

What is customer communication?

Customer communication refers to all interactions and touchpoints between a company and its customers – including order confirmations, shipping updates, returns handling, and support requests.

Customer communication in eCommerce

In eCommerce, clear and timely customer communication builds trust, reduces support tickets, and enhances the overall shopping experience. Especially in logistics, proactive updates on shipping status, delays, or delivery confirmations are essential. With everstox, brands can automatically sync order and shipping data with shop and CRM systems – ensuring that customers receive real-time updates across email, SMS or portal integrations.

Example of customer communication

A food brand uses everstox to trigger automated tracking notifications after order dispatch. Customers receive live delivery updates and return status messages without manual input from the brand.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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