Last updated:

1/30/2026

Logistics optimization

Logistics optimization

What is logistics optimization?

Logistics optimization refers to the continuous improvement of logistics processes and infrastructure to reduce costs, improve speed, enhance visibility, and increase delivery accuracy.

Logistics optimization in eCommerce

In eCommerce, logistics optimization is essential to meet customer expectations, control shipping costs, and scale sustainably. This includes route optimization, warehouse automation, carrier selection, stock positioning, and tech-driven performance monitoring. With everstox, brands benefit from a centralized platform that connects fulfillment centers, syncs real-time data, and automates key workflows – enabling cost-efficient, scalable logistics across Europe and beyond.

Example for logistics optimization

A healthcare brand distributes from one warehouse. After analysis with everstox, stock is split across three locations to shorten delivery times and lower shipping costs – without additional manual overhead.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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