1/30/2026
Logistics strategy
What is a logistics strategy?
A logistics strategy is a long-term plan that defines how a business designs, controls, and optimizes the flow of goods, information, and resources across its supply chain – from warehousing and transportation to fulfillment and returns.
Logistics strategies in eCommerce
In eCommerce, a strong logistics strategy enables brands to meet customer expectations, expand into new markets, and reduce operational costs. It involves decisions about warehouse locations, automation, shipping partners, service levels, and return flows. With everstox, companies can implement a smart logistics strategy by leveraging a scalable fulfillment network, real-time data, and flexible software integrations – all from a single platform.
Example of a logistics strategy
A growing D2C electronics brand wants to reduce delivery times in Southern Europe. With everstox, it expands its logistics strategy by activating a fulfillment center in Spain, rerouting orders based on location, and tracking performance in real time via the platform.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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