Last updated:

2/4/2026

Online shipping

Online shipping

What is online shipping?

Online shipping refers to the end-to-end process of preparing, managing, and sending products purchased through an online store – including order transmission, carrier selection, labelling, and tracking.

Online shipping in eCommerce

Online shipping is a key element of the customer experience in eCommerce. Efficient shipping requires seamless integration between online shop systems, fulfillment centers, and carriers. With everstox, brands automate online shipping workflows through smart logistics software, carrier routing, and real-time data sync – ensuring speed, transparency, and scalability.

Example for online shipping

A customer orders skincare online. The order is automatically transmitted from the Shopify store to everstox, routed to the optimal warehouse, and shipped via the best carrier – with tracking available instantly.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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