Picking errors

What are picking errors?

Picking errors occur when the wrong item, quantity, or variation of a product is selected during the order fulfillment process. This often leads to incorrect deliveries, customer dissatisfaction, and increased return rates.

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Picking errors in eCommerce

In eCommerce logistics, reducing picking errors is crucial for ensuring order accuracy and operational efficiency. Common causes include poor warehouse layout, unclear labelling, and manual picking processes. With everstox, brands benefit from optimized pick & pack workflows, barcode scanning, and real-time inventory tracking – reducing human error and ensuring the right item is shipped every time.

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Example of a picking error

A customer orders a T-shirt in size M but receives size L. After switching to everstox, the retailer uses barcode-supported picking processes in all connected fulfillment centers. Picking errors drop significantly, and customer satisfaction improves

About the author

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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