1/30/2026
Product bundling
What is product bundling?
Product bundling is a sales and fulfillment strategy in which multiple products are grouped together and sold as a single combined package – often at a discounted price or to enhance customer value.
Product bundling in eCommerce
In eCommerce, bundling supports cross-selling, simplifies marketing, and improves average order value. Operationally, bundling requires intelligent inventory coordination and custom pick & pack processes. With everstox, brands can implement product bundling through value-added services – including pre-assembly, display building, and automated handling of fixed and dynamic bundles across all connected fulfillment centers.
Example for product bundling
A cosmetics brand sells a “starter pack” containing five products. These are bundled together at the warehouse through everstox’s value-added services, labeled, and shipped as a single unit.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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