1/30/2026
Product packaging
What is product packaging?
Product packaging refers to the material, design, and structure used to enclose, protect, and present a product for storage, shipment, and sale.
Product packaging in eCommerce
In eCommerce, product packaging plays a key role in protecting items during shipping and creating a memorable unboxing experience. It also reinforces brand identity and can influence customer retention. With everstox, businesses integrate customized product packaging directly into the fulfillment process – enabling scalable, automated, and brand-compliant shipping across all warehouses.
Example of product packaging
A food brand uses branded kraft boxes, biodegradable filling, and a QR flyer in each package. These materials are automatically included in every fulfillment step via the everstox platform.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
