1/30/2026
Reasons for return
What are reasons for return?
Reasons for return refer to the various explanations customers provide when sending products back – such as wrong size, damaged item, delayed delivery, or simply a change of mind.
Reasons for return in eCommerce
In eCommerce, understanding return reasons is key to improving customer satisfaction, product quality, and operational efficiency. Analyzing this data helps brands reduce future returns and optimize logistics processes. With everstox, all returns are tracked in real time and categorized based on return reasons – allowing merchants to identify patterns, adjust product listings, and improve fulfillment performance across warehouse locations.
Example for a reason for return
A fashion brand sees a high return rate for a specific shoe model. everstox data reveals that the main reason is incorrect sizing. The brand updates its size chart and product description to reduce future returns.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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