Supply chain

What is a supply chain?

The supply chain refers to the complete flow of goods – from raw material sourcing to final delivery to the end customer. It includes all stages such as production, warehousing, fulfillment, shipping, and returns.

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Supply chains in eCommerce

In eCommerce, the supply chain must be fast, flexible, and transparent. From inbound logistics to last-mile delivery, each step influences customer satisfaction and business scalability. With everstox, brands manage their entire supply chain digitally – integrating warehousing, fulfillment, carrier management, and real-time data into one seamless logistics platform.

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Example of a supply chain

A health food brand sources ingredients globally, manufactures in Europe, stores products in local fulfillment centers, and ships orders to customers across the EU – all coordinated via an integrated supply chain setup.

About the author

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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