1/30/2026
Supply chain management
What is supply chain management?
Supply chain management (SCM) refers to the strategic coordination of all processes involved in the production and distribution of goods – from sourcing and manufacturing to warehousing, fulfillment, and delivery.
Supply chain management in eCommerce
In eCommerce, SCM ensures that inventory levels, logistics processes, and customer expectations align. It includes planning, automation, and performance tracking across all touchpoints of the supply chain. With everstox, brands manage their entire supply chain centrally – using integrated tech for multi-warehousing, carrier coordination, and real-time visibility.
Example for supply chain management
A fast-growing fashion brand uses SCM to optimize stock levels across European warehouses, streamline returns, and select the best carrier per order – all orchestrated via everstox.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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