2/4/2026
Supply chain planning
What is supply chain planning?
Supply chain planning (SCP) refers to the strategic process of forecasting, coordinating, and optimizing all activities within the supply chain – from sourcing and production to warehousing and delivery.
Supply chain planning in eCommerce
In eCommerce, effective supply chain planning ensures product availability, minimizes costs, and improves delivery performance. It involves aligning demand forecasts with stock levels, warehouse capacities, and carrier services. With everstox, brands benefit from real-time inventory data, flexible warehousing, and automated fulfillment – enabling agile and scalable supply chain planning across Europe, the UK, and the US.
Example for supply chain planning
A D2C electronics brand forecasts a seasonal spike. Based on historic data and demand trends, everstox helps redistribute inventory across multiple warehouses in advance to ensure short delivery times.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
