1/30/2026
Traceability
What is traceability?
Traceability refers to the ability to track the history, location, and movement of a product or batch across the entire supply chain – from raw material sourcing to end-customer delivery.
Traceability in eCommerce
In eCommerce logistics, traceability ensures transparency, quality control, and regulatory compliance. Especially in industries like food, healthcare, or electronics, tracking lot numbers, expiry dates, and handling conditions is essential. everstox enables full traceability through its platform with batch tracking, real-time data, and automated reporting for every fulfillment step.
Example of traceability
A food brand uses traceability features to track a yogurt batch from the production site through cold storage, distribution, and delivery – ensuring compliance with food safety regulations and quick recall management if needed.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
