1/30/2026
Tracking number
What is a tracking number?
A tracking number is a unique code assigned to a shipment that allows the sender, receiver, and logistics providers to monitor the shipment's location and delivery status in real time.
Tracking number in eCommerce
In eCommerce and fulfillment logistics, tracking numbers are crucial for providing customers with transparent, real-time information about their orders. By integrating tracking data into platforms and shop systems, businesses can boost customer satisfaction, reduce support inquiries, and manage shipping operations more efficiently.
Example of tracking number
When a customer places an order in an online shop, the fulfillment partner generates a tracking number once the parcel is handed over to the carrier (e.g., DHL, UPS). This tracking number is then shared with the customer, allowing them to monitor their delivery through a link or directly in the shop’s order status page.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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