1/30/2026
Warehouse planning
What is warehouse planning?
Warehouse planning refers to the strategic and operational design of a warehouse’s structure, layout, processes, and resource allocation to ensure optimal inventory storage, order processing, and space utilization.
Warehouse planning in eCommerce
In eCommerce, efficient warehouse planning is crucial for scaling fulfillment operations, reducing picking times, and ensuring fast delivery. It includes defining storage zones, forecasting stock levels, and aligning warehouse capacity with order volumes. With everstox, brands don’t have to plan their own infrastructure – they get access to a network of fulfillment centers across Europe, the UK, and the US, and can flexibly scale based on demand, supported by real-time data and automated workflows.
Example for warehouse planning
A health brand switches to everstox for better scalability. Instead of investing in its own warehouse planning, it activates two fulfillment centers in Germany and Spain. Inventory is distributed automatically based on order data and shipping zones.
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
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