Last updated:

1/30/2026

Conversion rate

Conversion rate

What is a conversion rate?

The conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter, compared to the total number of visitors.

Conversion rate in eCommerce

In eCommerce and fulfillment logistics, the conversion rate is a critical performance indicator. High conversion rates often result from fast shipping, transparent return policies, real-time tracking, and overall efficient fulfillment processes. Reliable logistics services like those provided by everstox can significantly improve your shop's conversion rate by creating a seamless and satisfying customer experience.

Example of conversion rate

If 1,000 users visit an online shop and 50 of them place an order, the conversion rate is 5%. Effective fulfillment, fast deliveries, and visible tracking numbers can boost this percentage significantly.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

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