1/30/2026
Tracking
What is tracking?
Tracking refers to the continuous monitoring of goods, shipments, or orders along their journey from the warehouse to the final destination. It provides real-time updates on the location and status of shipments.
Tracking in eCommerce
In eCommerce logistics, tracking is essential for transparent communication with customers. Real-time tracking solutions allow online shops to offer proactive updates, minimize delivery-related inquiries, and build customer trust. With everstox, tracking is fully integrated across all fulfillment and shipping processes, ensuring transparency, flexibility, and an excellent customer experience.
Example of tracking
After an order is dispatched from the fulfillment center, the customer receives a tracking link or code. This allows them to check the exact location of their shipment, expected delivery times, and any transit updates at any time.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
