Last updated:

1/30/2026

Customer data management

Customer data management

What is customer data management?

Customer Data Management (CDM) refers to the process of collecting, organizing, validating, and securely storing customer information – such as names, addresses, contact details, and order history – across digital systems.

Customer data management in eCommerce

In eCommerce, efficient customer data management is critical for accurate deliveries, personalized experiences, compliance (e.g. GDPR), and seamless logistics workflows. With everstox, customer data such as shipping addresses, order preferences, and notifications are synced automatically across shops, ERPs, and fulfillment centers – ensuring secure and real-time communication throughout the supply chain.

Example of customer data management

A D2C food brand receives daily online orders. Via everstox, each customer’s delivery preferences and address details are automatically validated, stored, and routed to the appropriate warehouse and carrier – ensuring on-time, error-free shipping.

About the author

Anna Kraus

Anna Kraus

eCommerce and logistics expert

With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.

Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.

Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.

By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.

Learn more