1/30/2026
Customer service
What is customer service?
Customer service refers to the support and assistance provided to customers before, during, and after purchasing products or services. It plays a key role in ensuring customer satisfaction and loyalty.
Customer service in eCommerce
In eCommerce, customer service is crucial for creating positive shopping experiences. Fast responses to inquiries, proactive communication about orders, real-time tracking information, and an efficient returns process are key success factors. Strong fulfillment and logistics solutions, like those offered by everstox, help businesses deliver seamless service that strengthens brand loyalty and improves conversion rates.
Example of customer service
When a customer inquires about a delayed shipment, a service agent can quickly provide real-time tracking information, offer alternatives if needed, and ensure the customer feels valued and well-informed throughout the process.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
