1/30/2026
Supply chain optimization
What is supply chain optimization?
Supply chain optimization refers to the process of improving the efficiency, visibility, and performance of all elements in the supply chain – from sourcing and warehousing to fulfillment and delivery.
Supply chain optimization in eCommerce
In eCommerce, supply chain optimization helps businesses reduce costs, speed up delivery times, and minimize inventory risks. It includes smarter warehouse placement, automated order routing, demand forecasting, and real-time data usage. With everstox, brands optimize their supply chain through an integrated logistics software – connecting inventory, warehouses, carriers, and sales channels across Europe, the UK, and the US.
Example of supply chain optimization
A D2C brand uses everstox to track demand trends, automatically shift stock between fulfillment centers, and select the most efficient carrier for every region – reducing delivery time and shipping costs.
About the author

Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
