The ultimate 2025 guide for shipping to the USA
10/8/2025
Do you want to conquer the US market with your eCommerce business? An excellent decision! To make your plan a complete success, smooth goods shipping to the USA is essential.
This guide walks you through all the important steps, from choosing the right shipping carrier to navigating customs pitfalls. As a comprehensive guide, this article gives you a detailed playbook for shipping to the USA.
Shipping to the USA is a central topic for international online shops because it covers numerous aspects such as product approvals, market research, and legal requirements. The USA is one of the most important eCommerce nations in the world and plays a leading role in global online trade.
In this context, the eCommerce market is particularly dynamic: online buyers and online shoppers expect high transparency, reliable information, and fast customer service.
Making the right choice: carriers & costs at a glance
The first question that comes up is choosing the right partner for shipping to America. Providers can vary widely in their costs and services. In addition, many shipping carriers offer flexible delivery options and customer-centric shipping solutions, such as specifying delivery time and place. For online retailers, what matters is how well services scale and what level of access you have to relevant data on transit times, costs, and delivery quality.
In international shipping, it’s also important to observe the requirements for parcel size and weight, since these factors influence shipping costs and the selection of the right service provider. The level of fuel surcharges, the type of delivery, and service add-ons all affect total costs.
Comparison: DHL, FedEx, UPS & Co. for eCommerce shipping
You’re certainly familiar with the big names in international shipping. But which one fits your shop best? As a brand, you should consider which services and terms best match your requirements when selecting the right carrier.
DHL Express
A fast and reliable choice for shipping to the USA, especially for express shipments. While DHL is not as strong in the US B2C segment as FedEx or UPS, it offers very stable international networks. As a business customer, you benefit from better terms and robust infrastructure.
For online retailers, it’s also important how well customer service can be reached and whether your website can automatically display tracking events.
UPS
Strong in B2B and known for reliable deliveries. UPS often offers a good balance between speed and cost. Especially for large or heavy parcels, UPS is a preferred choice for many shops.
A note for online retailers: check which information about parcels can be retrieved via tracking pages or service providers like Parcel Perform to strengthen customer retention with proactive status updates.
FedEx
A specialist for the US market with a massive in-country network. A top alternative especially for time-critical shipments. FedEx convinces with efficient handling of international parcels, particularly for complex shipping requirements.
USPS
Ror last-mile delivery, the United States Postal Service often plays a role, especially for smaller parcels or when international carriers hand over parcels to USPS, e.g., with DHL Standard. Your shipping policy or checkout should include clear information on the last mile so consumers know what to expect.
For eCommerce merchants, it’s crucial not only to look at the price but also at services such as tracking, insurance, and handling of customs formalities.
A multi-carrier approach via a platform like everstox can help you get the best deal per shipment without tying yourself to a single provider. This way you support customer service and customer retention with reliable data for every shipment.
How much does a parcel to the USA cost? The decisive factors
The exact cost of shipping a parcel to the USA depends on several factors. There is no single price, but if you know the following points, you can calculate shipping costs to the USA precisely for your online shop:
Size and weight
Most carriers charge by dimensional weight if it exceeds the actual weight. A lightweight but large box can therefore be more expensive than a small, heavy one. Depending on product dimensions, rates can vary significantly.
Delivery speed
Express shipping to the USA realistically takes 1–2 days from the moment the carrier takes over the parcel, but it costs significantly more than standard shipping, which often takes 5–10 days from carrier takeover.
Across the Atlantic, peak seasons and weather (such as during hurricane season) affect transit time; your website should display notice banners with current information.
Goods value & insurance
For higher-value products, additional transport insurance is sensible, which increases costs. The level of the goods value often determines the insurance premium.
Incoterms
Whether you (DDP) or your customer (DAP) cover customs charges (duties & taxes and taxes) influences total costs and the customer experience. Surcharges for the calculation of duties & taxes may also apply.
For customers with high daily shipping volume, it can make sense to set up a US fiscal representation to clear duties to that entity. For online shoppers, transparency at checkout is key.
Surcharges
Watch out for variable costs such as fuel surcharges or fees for deliveries to remote areas. Economic conditions can also change surcharge structures; keep your data up to date.
Shipping costs may vary by destination country, as different countries have their own rules and pricing structures. When shipping to different countries, there are also particular challenges, as logistics infrastructure and consumer behavior in each country influence your shipping strategy.
The heart of exporting: mastering customs clearance for the USA
Smooth shipping to the USA stands or falls with the right customs documents. Careful research into customs regulations and current duty rates is essential to ensure import authorizations and product approvals for the US market. Mistakes inevitably lead to delays and irritated customers. Make sure information such as the recipient’s email address, phone number, HTS-US, etc. is complete.
Essential for merchants: do I need an EORI number?
An EORI number (Economic Operators Registration and Identification) is required for commercial export from the EU because it identifies your company to the European customs authorities. It is not required for import into the USA; instead, the regulations of the U.S. Customs and Border Protection (CBP) apply, as well as FDA or FCC requirements depending on the product.
You should place a brief explanation on your site so consumers and online buyers can correctly understand references to import VAT and VAT.
Step by step: correctly completing the invoice (including the commercial invoice)
The invoice is the most important document for US customs. It states what is in the parcel, its value, and who the sender and recipient are. Here’s how to complete it:
- Sender & recipient: complete addresses and contact details. Pay special attention to providing the recipient’s contact details fully and correctly. A valid email address makes queries easier and improves customer service.
- Detailed product description: provide an exact description in English for each item (e.g., “Men’s Cotton T-Shirt” instead of just “Clothing”).
- HS code: add the correct tariff code for each item. The US Harmonized Tariff Schedule (HTSUS) is decisive here, not just the EU version.
- Country of origin: where was the product manufactured? (e.g., “Made in Germany”).
- Quantity & value: exact item counts and unit values per item.
- Incoterms: specify whether you are shipping DDP or DAP.
Finding the right number: how to determine the HS code for your products
The HS code (Harmonized System Code) is an internationally standardized tariff number that classifies every product. For the USA, it’s maintained in the HTSUS database (Harmonized Tariff Schedule of the United States). A precise product description is essential to determine the correct number.
The correct specification is crucial for calculating import duties. Use internal data and access to product master data to avoid errors; that boosts customer retention because delivery issues decrease.
Duty-free shipping? Change to the de minimis threshold as of August 29, 2025
Until August 2025, the USA had a de minimis value of 800 US dollars, below which shipments could be imported duty- and tax-free. As of 08/29/2025, duty-free de minimis treatment (800 USD) for commercial goods has been suspended. Low-value shipments are once again subject to regular duties, taxes, and fees. Individual exceptions such as bona fide gifts up to 100 USD remain in place.
During a six-month transition phase, flat duty rates applied to certain international postal shipments (shipments entering the USA via the postal route); after that, there is a full switch to regular customs treatment. Place a clear notice on your website regarding import VAT and VAT so online shoppers understand the offer transparently.
DDP vs. DAP: which delivery term is best for your customers?
DAP (Delivered at Place): you pay for shipping, but your customer pays import duties and taxes. This can lead to unexpected extra costs for the customer. Add FAQs on your site with information on import VAT.
DDP (Delivered Duty Paid): you cover all costs including import charges. For the customer, this is transparent and convenient because they only pay the price shown at checkout. With clear presentation on the website and tools like live chat, you strengthen customer service and customer retention.
While DDP enables the smoothest customer experience, it is more complex on the merchant side, as you have to handle customs brokers, tax registrations, and pre-financing. With the elimination of the de minimis allowance, DDP gains additional significance because customers are now more often confronted with charges.
A fulfillment partner can support you by covering these services. This also affects eCommerce revenues, as there are fewer cart abandonments due to surprise costs — a factor that can be significant in the market.
What can go in the parcel? An overview of prohibited & restricted items
Not everything can be shipped to the USA without further checks. A precise review is essential:
Food & dietary supplements
Strictly regulated by the FDA. Usually requires FDA registration and mandatory “Prior Notice” via the FDA system (PNSI or ACE). Provide information and a notice on your website so consumers are informed.
Cosmetics & medicine
Also regulated by the FDA, with specific requirements for ingredients and labeling. The type of labeling is crucial.
Electronics with batteries
Lithium-ion batteries are classified as dangerous goods. Special packaging and labeling rules apply, especially under IATA regulations for air transport.
Electronics in general
Even without a battery, devices can be subject to certain FCC approvals. Check early whether production and labels are compliant.
Books
Popular in US eCommerce, but correct product labeling and any copyright requirements must be observed for import. One example is proper ISBN display on the website.
Alcohol & tobacco
Highly regulated and practically impossible to ship without special licenses.
Tip: always check the official CBP lists and your carrier’s terms and conditions. A notice block on the site helps buyers additionally.
Help, my parcel is stuck! What to do about issues with US customs
The nightmare of every eCommerce merchant: tracking shows “Held at Customs.” Common reasons include missing or incorrect commercial invoices, vague product descriptions, or missing documentation (e.g., FDA documents). Equip your customer service with standard responses, and place your support email address prominently on the website.
Your emergency plan:
- Contact the carrier: your first point of contact is DHL, UPS, or FedEx. They have direct lines to customs brokers. In hubs like New York, a clear escalation often speeds up clearance.
- Check documents: have the commercial invoice, tracking number, and any FDA or HTS documents ready. Complete data and a correct HTSUS code are mandatory.
- Act fast: the quicker you provide missing info, the sooner the goods will be released. Use live chat or automated emails to inform shoppers — that’s how you strengthen customer retention.
Conclusion: conquering the US market with the right strategy
Shipping to the USA isn’t rocket science, but it does require care and solid preparation. Entrepreneurs should familiarize themselves with legal and tax requirements to ensure a successful market entry.
From choosing the carrier to handling customs, the more professional your logistics, the more successful your expansion will be. Consider your processes, data transparency, and customer service holistically to convince customers in the USA over the long term.
With a fulfillment partner like everstox, which gives you access to a network of warehouses in the USA and multi-carrier solutions, you can reduce complexity and focus fully on growth.
Clearly communicated information on the website, a strong offer at checkout, and responsive support via live chat and email address feed directly into customer retention.
Frequently asked questions
What differences in shopping behavior should I consider for online shopping in the USA?
What role do social media platforms play in expanding into the USA?
How can I find out whether my products are approved for shipping to the USA?
How can I stay informed about the current rules and regulations for shipping to the USA?
What organizational topics should I additionally consider when shipping parcels to the USA?
About the author
Anna Kraus
eCommerce and logistics expert
With over seven years of experience in online marketing, Anna is responsible for the content strategy and editorial development of the everstox website. Her work focuses on eCommerce, logistics, and supply chain management, translating complex operational topics into clear, relevant, and actionable insights.
Since joining everstox in 2024, Anna has taken full ownership of the company’s editorial content, including blog articles, in-depth industry pieces, and the complete everstox glossary. Her content connects current trends in eCommerce and logistics with the real-world challenges faced by growing brands, helping decision-makers navigate an increasingly complex operational landscape.
Anna holds a bachelor’s degree from the University of Salzburg and earned a Master of Business Administration with a focus on health management from IU International University. Her master’s thesis on occupational health management reflects her analytical mindset and her interest in how integrated strategies can strengthen long-term business performance.
By combining academic rigor with hands-on marketing experience, Anna delivers content that goes beyond surface-level commentary. Her work offers readers a clear, well-informed perspective on the intersection of digital innovation, logistics, and supply chain operations, with a strong focus on practical relevance and strategic clarity.
More growth, less effort.
Scale fulfillment, shipping, and warehousing with a platform that brings everything together.
More interesting articles
Customs documents: how to avoid delays and in international trade
Your goods are packed, the carrier is booked, and the customer abroad is waiting for delivery – and suddenly everything comes to a halt. The reason: the shipment gets stuck in customs clearance. For eCommerce merchants and fulfillment providers, this is a worst-case scenario. It means delivery delays, unexpected storage fees, penalties, and frustrated customers.
The good news: many of these risks can be avoided with clear processes and complete customs documents – especially when all required documents are fully prepared and accurate.
This guide gives you a practical overview of which documents matter for export, how to avoid errors on the commercial invoice, and how automated customs declarations make your international growth scalable – from understanding liabilities to digital process optimization. Clean customs documentation is crucial in every section of the workflow, across any operational area.
Mastering seasonal peaks: how multi-warehousing helps prevent bottlenecks
Your marketing campaigns for Black Friday or the holiday season are running at full speed, the servers handle the traffic, orders skyrocket – and then everything stops. Not in your shop, but in the warehouse. When parcels remain stuck, throughput times explode and customers wait for their orders, the “logistics blackout” becomes reality.
A single warehouse location quickly turns into a “single point of failure” during peak season fulfillment. The solution for growing eCommerce and online retailers isn’t a bigger central warehouse, but flexibility: a strategy built on multi-warehousing.
This article shows you why decentralized warehousing has become essential in modern eCommerce. We break down the hidden risks of centralization, highlight the strategic advantages of a multi-warehousing setup and offer a clear guide on how to elevate your inventory management through automation and the right partner network.
Online marketplaces in Germany: opportunities for retailers and brands
Online marketplaces are digital platforms where multiple sellers offer their products, giving customers a wide selection. However, rising competition, high fees, and stricter quality requirements mean that sellers need a clear marketplace strategy and strong fulfillment partners to succeed.